ANGEL, 2026
YOUNG WASHINGTON
LOYALTY IS INVENTORY
A nine-month theatrical campaign built around one idea: the audience already in the theater is one of the most valuable audiences you can reach.
2,725
OPENING LOCATIONS
18
TRAILER PLACEMENTS
$47M
DOMESTIC BOX OFFICE
THE OPPORTUNITY
Young Washington entered the July 4th corridor as a wide theatrical release, with awareness-building beginning months before opening weekend.
My work focused on the parts of the campaign closest to the theater itself: trailer placement, exhibitor marketing, audience-facing promotions, and making sure the campaign showed up where moviegoers would actually see it.
Eighteen Movies Deep.
A NINE-MONTH RUNWAY
Young Washington built awareness through 18 trailer placements across major theatrical releases in the months leading up to opening weekend.
NOV 2025
Now You See Me: Now You Don’t · The Running Man · Hamnet · Eternity
DEC 2025
Five Nights at Freddy’s 2 · The Choral · Avatar
JAN 2026
Greenland 2 · Mercy · A Private Life · Melania
FEB 2026
Wuthering Heights · I Can Only Imagine 2
MAR 2026
Project Hail Mary
APR 2026
A Great Awakening
MAY 2026
The Mandalorian and Grogu
JUN 2026
Disclosure Day · Supergirl
JUL 2026
Young Washington opens
TRAILER STRATEGY
Four Trailers.
One Screen.
A standard studio allotment typically allows two trailers ahead of its own feature.
For Young Washington, expanding that space required direct negotiation with exhibitors. I managed those conversations, built the case for additional placement, coordinated coverage, and worked through runtime constraints to secure four Angel trailers ahead of the feature.
The strategy was simple: audiences already choosing an Angel film were also highly relevant audiences for what Angel was releasing next.
SAMPLE REEL ORDER
01 Upcoming Angel release
02 Upcoming Angel release
03 Upcoming Angel release
04 Upcoming Angel release
FEATURE
YOUNG WASHINGTON
Expanded from two trailers to four through exhibitor negotiation.
MARKET POSITIONING
ONE FILM. TWO MARKETS.
Young Washington needed different framing in the U.S. and Canada. The core film stayed the same, but the audience context, themes, and exhibitor strategy changed by market.
The Making of a Leader.
The Birth of a Nation.
UNITED STATES
Focus
Founding story
Leadership
Patriotism
National identity
Examples
250th anniversary tie-in
Historical photo opportunities
Veteran + historical group outreach
CANADA
Before the Icon,
There Was the Man.
Focus
Leadership under empire
Conviction vs. authority
Human cost of revolution
Seven Years’ War context
Examples
Historical context displays
Post-screening discussions
University + history department outreach
Dial up the biopic. Dial down the America.
EXHIBITOR CAMPAIGNS
From Strategy to Theater Floor.
I managed funded in-theater marketing programs across 15 exhibitor circuits, including AMC, Regal, Cinemark, Marcus Theatres, and Harkins Theatres, with broader paid-media reach extending campaigns to approximately 35 exhibitors. I also developed activation playbooks distributed to 2,500+ industry contacts.
15
Directly managed
circuits
~35
Exhibitors reached through paid ITM
FUNDED IN-THEATER MARKETING
Paid exhibitor programs designed to extend theatrical awareness and support releases locally.
2,500+
Industry contacts reached
EXHIBITOR ACTIVATION PLAYBOOKS
Practical campaign tools theaters could adapt for lobby engagement, community outreach, concessions, group sales, and local programming.
Make the campaign easy for exhibitors to activate in their own market.
EXHIBITOR PLAYBOOKS
Giving Theaters Something They Can Actually Use.
I developed promotional playbooks that translated each film’s campaign into practical, theater-ready ideas.
The goal: turn campaign strategy into something a theater manager could pick up and activate locally.
PHOTO OPS & SOCIAL MOMENTS
Shareable lobby concepts built around the world of the film.
INTERACTIVE EXPERIENCES
Simple activations designed to encourage audience participation.
IMMERSIVE ENVIRONMENT
Low-lift ways to bring the film’s tone into the theater space.
COMMUNITY OUTREACH
Ideas for local organizations, groups, and community partners.
CONCESSIONS + LOCAL MARKETING
Themed food and beverage ideas, social copy, and plug-and-play marketing tools for local execution.
MY ROLE
Exhibitor Relations & In-Theater Marketing
Trailer placement · Exhibitor negotiation · Market positioning · In-theater marketing programs · Promotional playbooks · Exhibitor communications
Creative production, booking, box office reporting, and broader theatrical strategy were shared across the larger Angel Studios team.
$19.4M opening weekend
2,725 opening locations
Public theatrical performance figures.